- The logo stylizes the KPX initials into a wordmark. The X in Exchange emphasizes the dynamic nature by forming an ellipse, making the design well-rounded and modern. The P in Power is encircled by this looping ellipse, thus symbolizing the Earth and also showing KPX’s aspirations to be a world-class corporation. The overall rounded design also visualizes KPX’s role as the centerpiece of the power industry, operating fair and transparent electricity market, as well as a stable power system, earning people’s trust. The ellipse also symbolizes harmony and cooperation – the labor and management working together as one as a proud member of the power industry. Finally, the ellipse can also be seen as 0 (zero), meaning zero tolerance of errors in key areas such as load forecast and settlement, mphasizing KPX’s corporate identity as a group of specialists. The blue color of the logo symbolizes the transparency and the fairness in the stable supply of electricity that KPX provides.
The typeface that supports the logo is a key factor in making KPX known to the outside world. It is a unique typeface specifically made for KPX meant to be consistent and harmonious with the logo. The basic color is gray, and an accurate color rendering is crucial for a consistent projection of the visual identity.
Logo with Slogan